Our Story

“Looking outward to the blackness of space, sprinkled with a glory of lights I saw majesty but no welcome. Below was a welcoming planet. There, contained in the thin, moving, incredibly fragile shell of the biosphere is everything that is dear to you, all human drama and comedy. That’s where life is: that’s where all the good stuff is”.
Loren Acton (astronaut)

 

Loren Acton’s words describing the view of Earth from space helps us visualise the “incredibly fragile shell” protecting all of Earth’s wonders. Everyone in the community has a role in imagining and building a future that radically reduces our impact on the community and the Planet.

 

Our small business seeks to consciously contribute to building this future by promoting sustainable lifestyles and producing lower impact packaging products that compete on value for money and not just price. Profit will make our business sustainable but most important to us at GreenBox Australia is our community. In supplying our quality packaging products we have tried to move away from purely financial thinking so that our activities also support the community – that is, the wider society and environment that we operate in. We at GreenBox Australia base our concept of “how we like to do things” on the Triple Bottom Line (TBL) accounting framework. The TBL provides the fundamental three Ps – People, Planet and Profit.

 

While we don’t have the total environmental solution – since 2014 GreenBox Australia has been bringing to market radically new and innovative changes to everyday food and beverage packaging products that we all know and utilise. The flagship product the GreenBox has been described as ‘genius’ and is pioneering the way in lower impact pizza packaging and sales from GreenBox products have contributed to charitably supporting Greenaid and the St Vincent De Paul Society. We support the local food model and Australian manufacturing by making our products in Victoria, New South Wales and Queensland – closer to where you live than cheaper imported packaging. In many small ways we will continue to support our community and together with our customers live lightly in the “fragile shell” protecting our common earthly home.

A faulty take away coffee cup that spilt coffee on my pants and left a big ringed stain on my desk is what started the West Metro journey. After our favorite coffee shop owner received a bad batch of imported cups we started thinking – why couldn’t we create better, cleaner and more clever packaging products by capitalizing on Australia’s strong manufacturing base. We used to be known as the ‘clever country’ didn’t we?

 

After harnessing all of our experience we created a company that would manufacture original or licensed innovative packaging products to compete on value for money and not just price.

 

We also wanted to create a socially responsible company that could expand upon some of the good experiences and work we had been involved with before West Metro.

 

Most important to us at West Metro is our community. In supplying our quality packaging products we have tried to move away from purely financial thinking so that our activities also support the community – that is, the wider society and environment that we operate in.

 

We at West Metro Packaging Co base our concept of “how we like to do things” on the Triple Bottom Line (TBL) accounting framework. The TBL provides the fundamental three Ps – People, Planet and Profit.

 

‘People’ incorporates all associated stakeholders such as suppliers, customers and the wider community. But most importantly, it means that it doesn’t simply refer to the employees and shareholders within the business.

 

A portion of the profit from our flagship licensed product the ‘GreenBox’ will go to supporting St Vincent de Paul Society Victoria. Our contribution will support Vinnies to reach out and serve the most vulnerable in our community. For more information about the great work Vinnies do visit www.vinnies.org.au

 

We aim to have as many of our products as possible made right here in Australia. The Australian ‘GreenBox’ is manufactured by our friends at Visy Board. We support Australia’s strong legal and regulatory requirements in relation to trade, labour and equality.

 

‘Planet’ incorporates the environment and we take environmental stewardship seriously. Every West Metro product will seek to reduce waste and consumption. The GreenBox is made from recycled material. What’s more, serving plates and a storage container are built right in, eliminating the need for environmentally damaging materials like disposable plates, aluminium foil and plastic wrap.

 

West Metro trusts that you will enjoy our flagship product the ‘GreenBox’, and thank you for supporting the community by choosing West Metro products. The coffee cups are on the way!!